HoneyBook Adds Colleen Stauffer to C-Suite to Expand Platform Growth

Former Pinterest and Clorox executive joins the HoneyBook team as Chief Marketing Officer.

March 12, 2024

We are excited to announce the addition of Colleen Stauffer to the HoneyBook leadership team as the new Chief Marketing Officer, overseeing brand development, product marketing, and business strategy. With over 15 years of experience in marketing and communications for globally recognized brands, Colleen brings extensive B2B and B2C expertise to drive strategic market expansion and accelerate growth at HoneyBook.

Prior to joining HoneyBook, Colleen served as the Head of Marketing and Communications at Creative Juice, a fintech company for creatives. Before that, she spent over four years as the Global Head of Marketing at Pinterest, where she grew the creator and business teams from the ground up, and launched the platform’s largest 360 product marketing campaign that expanded the Pinterest audience into a new market. 

Colleen has also led digital media as the Global Brand Director at Clorox, working with brands like Brita, Burt’s Bees, and Hidden Valley. A Chicago native, she began her career working for advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. As HoneyBook’s Chief Marketing Officer, Colleen will lead the marketing, partnerships, and creative teams.

“At a time of exciting expansion for the HoneyBook brand, I am thrilled to welcome Colleen to the leadership team to drive the continued growth and market adoption of our platform, and further strengthen our position as the category leader in clientflow for independent businesses,” says HoneyBok CEO and co-founder, Oz Alon. “Colleen’s creativity, fearless curiosity, and customer-centric approach define her professional ethos and leadership style that we welcome on the team.” 

“HoneyBook has established itself as a trusted partner to a growing community of over 100,000 independent businesses and I couldn’t be more excited to leverage my proven record of unlocking new growth levers and leading market expansion to continue this momentum,” says Colleen. “I look forward to bringing my expertise and elevating HoneyBook's brand presence. Through these efforts, we aspire to empower an even greater number of independent business owners, fostering their pathway to success.”

Colleen will be based out of the San Francisco HoneyBook office.